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Dhu-ing something revolutionary...

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Dhu-ing something revolutionary…

With research that has literally taken the team to the top of mountains and around the Antarctic, Dhu has fabricated performance clothing using 100% cashmere like no other brand before or since. From brand identity to look books and retail design to e-commerce platforms, Dhu and Junior have been collaborating with each other to redefine the meaning of cashmere since the brand’s conception.

Dhu’s gnarly scribbled logo set the tone for one of the most exciting challenger brands to enter the performance luxury arena in recent years. Recognised just 2 years in as the 2014 Scottish Textile Brand of the year and more recently sighted by Monocle in the top 50 world wonders of design and innovation Dhu is a shining example of the type of journey Junior love to get involved with.


Art Direction

Brand Identity





Website Design

Website Development