Checking in with the best…
Junior collaborated with Hotel in order to fabricate and execute their identity. Throughout the monochrome website, the fluorescent pink (based on Hotel’s iconic neon sign) still shows the website in a classic and contemporary light, but also is still in keeping with the bold and underground clients Hotel works with. Junior established the website in a particular way that replicates a gallery library, allowing Hotel’s diverse installation designs to be flaunted entirely. The imagery can also be viewed in a large format, highlighting Hotel’s impeccable attention to detail.