With years of historical and scientific research, Vivobarefoot are pioneering the barefoot movement by crafting shoes that give feet the healthiest and best performance possible. Vivo contacted Junior desiring a complete overhaul of their current website. Briefed with distilling the complex brand proposition into a straightforward and effective e-commerce platform, Junior developed a series of transition tools combined with specific e-commerce trust signals and cross-selling techniques to transform the barefoot idea into a shoppable product.
Vivo and Junior’s partnership has since continued. After needing some fresh creativity and inspiration, Junior has formed numerous ongoing campaign ideas tailored to promoting new shoes, brand collaborations, and a healthy & sustainable lifestyle, all of which is carried on through to Vivo’s blog. Junior has also transformed the online transitional tool by developing three characters based on Vivo’s customer profiles, resulting in the potential shopper being personally recommended the right shoes. Throughout the process, advocates guide the customer with a friendly tone of voice consistent with Vivo’s brand identity. With continual collaboration and feedback from Vivo, Junior has helped to increase sales, boost SEO and raise brand awareness.
Social Media Marketing